Pigs Get the Ax In China TV Ads, In Nod to Muslims
SHANGHAI -- Next month, China will ring in the Year of the Pig. Nestlé SA planned to celebrate with TV ads featuring a smiling cartoon pig. "Happy new pig year," the ads said.
This week, China Central Television, the national state-run TV network, banned Nestlé's ad -- and all images and spoken references to the animal in commercials, including those tied to the Lunar New Year, China's biggest holiday.
The intent: to avoid offending Muslims, who consider pigs unclean. "China is a multiethnic country," the network's ad department said in a notice sent to ad agencies late Tuesday. "To show ...
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Pois é, multi-étnico, só que a maioria tem de submeter à minoria.
Vamos a ver quando é que isto cá chega. Entretanto uns bons presuntos não escapam, nem mesmo com a cara tapada... desde que tenha um bom presunto...